About Reputable

The Problem

Bot traffic has fundamentally changed. Modern automation doesn't look like the clumsy scrapers of the past. Today's bots use real browsers, rotate through residential proxy networks, and solve CAPTCHAs with AI. They click ads, fill out forms, and mimic real user behavior — draining marketing budgets, corrupting analytics, and making it impossible to trust your data.

Traditional security tools were built for DDoS attacks, not sophisticated click fraud and data pollution. IP blocklists, rate limiting, and edge-only signals can't detect distributed, low-volume automation that uses clean residential IPs and realistic browsing patterns. Your data looks fine. Your decisions based on it aren't.

Our Solution

Reputable takes a different approach. Instead of relying on generic threat feeds and edge signals, we build company-specific reputation databases from your actual traffic patterns. We integrate deeply with your workflows to capture high-signal behavioral context around the actions that matter: signups, checkouts, form submissions, and high-value user journeys.

This is where "real browser" bots slip up. While they might pass basic checks, their behavioral sequences reveal automation. We use network fingerprinting (JA4), timing analysis, session integrity checks, and behavioral sequencing to identify non-human traffic — even when it's distributed across thousands of residential IPs.

The result: real-time scoring that lets you tag, challenge, or block suspicious sessions inline, while keeping your analytics clean and your decisions trustworthy.

Who We Are

Reputable was founded by Cary Dunn, who previously built RightSignature, an eSignature platform that grew into a leading solution before being acquired by Citrix Systems in 2014. With deep experience operating at S&P 500 scale, Cary has seen and mitigated massive botnets, DDoS attacks, and sophisticated scraping—giving him a rare, firsthand view of how abuse evolves in the real world.

We're a small, focused team building tools that work in the real world — not theoretical defenses against yesterday's threats. We believe that protecting your business from sophisticated automation shouldn't require a PhD in security or massive infrastructure changes. It should feel as natural as checking your analytics or running an A/B test.

Our Vision

We want to make trustworthy analytics the default, not the exception. Every company should be able to distinguish real customers from sophisticated automation — without adding friction, without blocking legitimate users, and without needing a team of data scientists.

The future of web traffic is increasingly automated. That's not inherently bad — but it means businesses need new tools to separate signal from noise. We're building those tools.